CALÉA — Wellness & Spa
A calm, conversion-focused website concept for a wellness and spa brand, designed and built in Framer with a strong emphasis on clarity, hierarchy, and ease of customization.
Overview
CALÉA is a conceptual wellness and spa website designed to explore how calm visual systems, thoughtful typography, and structured CMS content can come together in a modern Framer build.
The project focuses on creating a soothing yet functional experience—balancing atmosphere with usability. Key considerations included clear service discovery, a flexible booking flow, and scalable design tokens that allow the site to adapt easily to different wellness businesses.
The site was built using Framer with CMS-driven services and service detail pages, reusable components, and a carefully structured color and typography system. Every layout was designed with responsiveness, accessibility, and real-world use in mind.
Outcome
Designed a complete wellness website system from scratch
Built CMS-driven services and service detail pages in Framer
Created reusable components and scalable style tokens
Established a calm, premium visual direction suitable for wellness brands
Delivered a flexible structure that can be easily adapted to different businesses
